{"id":62,"date":"2022-09-30T15:51:28","date_gmt":"2022-09-30T18:51:28","guid":{"rendered":"https:\/\/dev3.propagardigital.com\/?page_id=62"},"modified":"2023-06-10T18:42:37","modified_gmt":"2023-06-10T21:42:37","slug":"automacao-de-marketing","status":"publish","type":"page","link":"https:\/\/propagardigital.com\/automacao-de-marketing\/","title":{"rendered":"Automa\u00e7\u00e3o de Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"62\" class=\"elementor elementor-62\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d44560b e-flex e-con-boxed e-con e-parent\" data-id=\"d44560b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f376b2 e-con-full e-flex e-con e-child\" data-id=\"1f376b2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6519195 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6519195\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514d0c5 elementor-widget elementor-widget-heading\" data-id=\"514d0c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-large\">Automa\u00e7\u00e3o de Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee757f elementor-widget elementor-widget-heading\" data-id=\"cee757f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Seja eficaz na convers\u00e3o de vendas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974f741 elementor-widget elementor-widget-text-editor\" data-id=\"974f741\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Intera\u00e7\u00f5es entre marca e o consumidor atrav\u00e9s de um planejamento de Automa\u00e7\u00e3o de Marketing produz resultados surpreendentes para as empresas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f1dc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"77f1dc5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-512ad36 e-flex e-con-boxed e-con e-parent\" data-id=\"512ad36\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eaa78f9 e-con-full e-flex e-con e-child\" data-id=\"eaa78f9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67c729b elementor-widget elementor-widget-heading\" data-id=\"67c729b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">MAXIMIZANDO O DESEMPENHO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df65dca elementor-widget elementor-widget-text-editor\" data-id=\"df65dca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A estrutura\u00e7\u00e3o de um plano de Automa\u00e7\u00e3o de Marketing competente traz enormes benef\u00edcios no processo de funil de venda. Voc\u00ea abordar leads no <strong>momento certo da convers\u00e3o de venda<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d2d8f elementor-widget elementor-widget-text-editor\" data-id=\"c4d2d8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Com a entrega de leads mais preparados seus <strong>vendedores ganham produtividade<\/strong> e podem focar esfor\u00e7os naquilo que realmente importa: aquisi\u00e7\u00e3o e manuten\u00e7\u00e3o de clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c0729 elementor-widget elementor-widget-text-editor\" data-id=\"53c0729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Esteja preparado para produzir conte\u00fado relevante, e assim, <strong>receba<\/strong> <strong>mais visitas org\u00e2nicas<\/strong>. Utilize os recursos de SEO, publica\u00e7\u00e3o de landing pages, email marketing, a\u00e7\u00f5es nas redes sociais e investimentos em an\u00fancios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a726986 e-con-full e-flex e-con e-child\" data-id=\"a726986\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb42b9 elementor-widget elementor-widget-image\" data-id=\"3eb42b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"336\" height=\"380\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-funil-de-vendas.jpg\" class=\"attachment-full size-full wp-image-669\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-funil-de-vendas.jpg 336w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-funil-de-vendas-265x300.jpg 265w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af97b46 e-flex e-con-boxed e-con e-parent\" data-id=\"af97b46\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12dd810 e-con-full e-flex e-con e-child\" data-id=\"12dd810\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3c746 elementor-widget elementor-widget-image\" data-id=\"8b3c746\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"491\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-rede-social-1.png\" class=\"attachment-full size-full wp-image-674\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-rede-social-1.png 700w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/automacao-rede-social-1-300x210.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d226509 e-con-full e-flex e-con e-child\" data-id=\"d226509\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d4e46 elementor-widget elementor-widget-heading\" data-id=\"68d4e46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">AUTOMA\u00c7\u00c3O DE MARKETING PERMITE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae255c elementor-mobile_extra-align-center elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5ae255c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/propagardigital.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1702474073\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gera\u00e7\u00e3o e nutri\u00e7\u00e3o de leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cria\u00e7\u00e3o de landing pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Disparo de email marketing sequencial<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campanhas de automa\u00e7\u00e3o <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fideliza\u00e7\u00e3o de clientes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monitoramento das m\u00eddias sociais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Segmenta\u00e7\u00e3o de clientes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mensura\u00e7\u00e3o precisa do ROI<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Websites personalizados<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43dc44b e-flex e-con-boxed e-con e-parent\" data-id=\"43dc44b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d9c68d e-con-full e-flex e-con e-child\" data-id=\"6d9c68d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5043b8f elementor-widget elementor-widget-heading\" data-id=\"5043b8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">COMO \u00c9 FEITO AUTOMA\u00c7\u00c3O DE MARKETING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62cdf8b elementor-widget elementor-widget-text-editor\" data-id=\"62cdf8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automa\u00e7\u00e3o de Marketing engloba o uso de tecnologia para automatizar fluxos de rotina de forma program\u00e1tica. Se uma determinada condi\u00e7\u00e3o for atendida, ocorrer\u00e1 uma a\u00e7\u00e3o em seguida ou datada para acontecer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e4d4a elementor-widget elementor-widget-text-editor\" data-id=\"66e4d4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nosso software contempla um alto n\u00edvel de customiza\u00e7\u00f5es. Cria e gerencia emails personalizados, comunica com landing pages e faz o rastreio das atividades dos leads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b709a elementor-widget elementor-widget-text-editor\" data-id=\"d2b709a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Por meio de integra\u00e7\u00f5es pode funcionar como um \u201chub\u201d coletando dados com v\u00e1rios softwares: CRM, ERP, websites, rede sociais, entre outros.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3e5ca0 e-con-full e-flex e-con e-child\" data-id=\"b3e5ca0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cee93 elementor-widget elementor-widget-image\" data-id=\"f8cee93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"656\" height=\"412\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/marketing-automation-workflow-1.jpg\" class=\"attachment-large size-large wp-image-636\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/marketing-automation-workflow-1.jpg 656w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/marketing-automation-workflow-1-300x188.jpg 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee0a94 e-flex e-con-boxed e-con e-parent\" data-id=\"eee0a94\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a9ebeb e-con-full e-flex e-con e-child\" data-id=\"4a9ebeb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56bf3fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56bf3fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9402b11 elementor-widget elementor-widget-heading\" data-id=\"9402b11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Toda empresa precisa de Automa\u00e7\u00e3o de Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb421e5 elementor-widget elementor-widget-text-editor\" data-id=\"eb421e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Uma ferramenta de automa\u00e7\u00e3o de marketing em uso sempre ir\u00e1 incentivar a empresa a focar no resultado. Um aliado que s\u00f3 traz vantagens para equipe de vendas. Encaminha os leads relevantes para o status de \u201cqualificado&#8221; com muito menos esfor\u00e7os, bem como outras metas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c1eac elementor-widget elementor-widget-text-editor\" data-id=\"18c1eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1555757b elementor-widget elementor-widget-text-editor\" data-id=\"1555757b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Premissas para o entendimento:<\/p><\/div><\/div><div class=\"elementor-element elementor-element-14568aad elementor-widget elementor-widget-text-editor\" data-id=\"14568aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ol><li>Voc\u00ea saberia identificar, segmentar e rastrear com precis\u00e3o os seus leads e clientes online?<\/li><\/ol><\/div><\/div><div class=\"elementor-element elementor-element-696feb2e elementor-widget elementor-widget-text-editor\" data-id=\"696feb2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ol start=\"2\"><li>Olhando para a sua base de clientes voc\u00ea consegue ofertar produtos de maior valor agregado com informa\u00e7\u00f5es de experi\u00eancia de compra de forma individualizada?<\/li><\/ol><\/div><\/div><div class=\"elementor-element elementor-element-5ec25648 elementor-widget elementor-widget-text-editor\" data-id=\"5ec25648\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ol start=\"3\"><li>Voc\u00ea planeja o portf\u00f3lio da empresa exclusivamente por feeling ou usa uma filtragem na base de usu\u00e1rios com seus interesses e n\u00edvel de envolvimento?<\/li><\/ol><\/div><\/div><div class=\"elementor-element elementor-element-5368c45f elementor-widget elementor-widget-text-editor\" data-id=\"5368c45f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ol start=\"4\"><li>Voc\u00ea tem condi\u00e7\u00f5es de medir resultado do investimento aplicado em cada a\u00e7\u00e3o promocional?<\/li><\/ol><\/div><\/div><div class=\"elementor-element elementor-element-291d1db1 elementor-widget elementor-widget-text-editor\" data-id=\"291d1db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ol start=\"5\"><li>Quanto tempo voc\u00ea leva para obter dados e realizar todos estes processos?<\/li><\/ol><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7679ad0 elementor-widget elementor-widget-toggle\" data-id=\"7679ad0\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:576px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1241\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1241\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">O que n\u00e3o \u00e9 Automa\u00e7\u00e3o de Marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1241\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1241\"><p>Automa\u00e7\u00e3o de Marketing n\u00e3o significa envio de \u201cspam\u201d indiscriminado, uso de \u201cbots\u201d sem crit\u00e9rios. Muito pelo contr\u00e1rio. Tais t\u00e1ticas s\u00e3o altamente nocivas para imagem da marca. E a falta de segmenta\u00e7\u00e3o s\u00f3 traz resultados ineficazes no c\u00f4mputo geral.<\/p><p>Automa\u00e7\u00e3o de Marketing tamb\u00e9m n\u00e3o s\u00f3 \u00e9 envio de email marketing. Ela \u00e9 uma das ferramentas que faz parte do processo de capta\u00e7\u00e3o e relacionamento entre marca e pessoas. \u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1242\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1242\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quais os softwares para fazer automa\u00e7\u00e3o de marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1242\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1242\"><p>Software de Automa\u00e7\u00e3o de Marketing \u00e9 a ferramenta do marketing assim com ERP e para cobran\u00e7a e CRM \u00e9 para vendas. Hoje existe muitas ferramentas pagas e algumas &#8220;open source&#8221;.\u00a0 Aqui estamos listando as mais relevantes no cen\u00e1rio nacional.<\/p><p><strong><br \/>HUBSPOT<\/strong><\/p><p>Empresa pioneira no mercado mundial foi a primeira a tratar o Inbound Marketing como conhecemos hoje. Por esta raz\u00e3o sua plataforma \u00e9 uma refer\u00eancia para a demais ao longo do tempo.<\/p><p>Planos de $25.00 \/m\u00eas a $3,200.00\/m\u00eas<br \/><a href=\"https:\/\/br.hubspot.com\" target=\"_blank\" rel=\"noopener\">https:\/\/br.hubspot.com<\/a><\/p><p><strong><br \/>RD STATION<\/strong><br \/>Plataforma brasileira da empresa Resultados Digitais muita adota por ag\u00eancias digitas oferece servi\u00e7o por meio SaaS. Tem um sistema robusto e repleto de funcionalidades destacando relat\u00f3rios.<\/p><p>Planos de R$ 25,00 \/m\u00eas a R$3.200,00\/m\u00eas<br \/><a href=\"https:\/\/www.rdstation.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.rdstation.com<\/a><\/p><p><strong><br \/>LEADLOVERS<\/strong><\/p><p>A LeadLovers \u00e9 outra plataforma que pode se trabalhar com Inbound e segmenta\u00e7\u00e3o detalhada. H\u00e1 formatos de integra\u00e7\u00f5es diversificados e um editor de email marketing.<\/p><p>Planos a partir de R$ 154,00 \/m\u00eas<br \/><a href=\"https:\/\/www.leadlovers.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.leadlovers.com<\/a><\/p><p><strong><br \/>ACTIVE CAMPAIGN<\/strong><\/p><p>Destaca-se por ter uma interface amig\u00e1vel para usu\u00e1rios iniciantes a Active Campaign trata-se uma outra op\u00e7\u00e3o para trabalhar na automa\u00e7\u00e3o de campanhas.<\/p><p>Planos de R$ 29,00 \/m\u00eas a R$ 962,00\/m\u00eas<br \/><a href=\"https:\/\/www.activecampaign.com\/br\" target=\"_blank\" rel=\"noopener\">https:\/\/www.activecampaign.com\/br<\/a><\/p><p><strong><br \/>MAUTIC<\/strong><\/p><p>A plataforma Mautic originada nos Estados Unidos por uma equipe de desenvolvedores oriundos da HubSpot e outras empresa do ramo. E o sistema que adotamos por ter c\u00f3digo aberto, o que permite para n\u00f3s customiza\u00e7\u00f5es pontuais que v\u00e3o al\u00e9m das plataformas pagas.<\/p><p>Plataforma open source<br \/><a href=\"https:\/\/mautic.org\" target=\"_blank\" rel=\"noopener\">https:\/\/mautic.org<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1243\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1243\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Como \u00e9 feito a automa\u00e7\u00e3o de marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1243\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1243\"><p><strong>Planejar<\/strong><\/p><p>Todo projeto de marketing parte de premissas ess\u00eancias na condu\u00e7\u00e3o das a\u00e7\u00f5es: Onde estamos? Onde queremos chegar? Como fazer para chegar?<\/p><p>Fica claro que responder estas indaga\u00e7\u00f5es com maior lucidez poss\u00edvel v\u00e3o conduzir a empresa ao melhor caminho. O experi\u00eancia e criatividade torna-se imprescind\u00edvel para sucesso desta jornada.<\/p><p><strong>Implementar<\/strong><\/p><p>H\u00e1 uma termologia em voga chamada \u201cMartech\u201d.\u00a0 O que \u00e9 isso?\u00a0 Podemos dizer resumidamente que s\u00e3o t\u00e9cnicas da fus\u00e3o de conhecimentos de marketing tradicional com TI.<\/p><p>O profissional e a equipe envolvida t\u00eam que ter habilidades \u201cskills\u201d que v\u00e3o desde saber gerenciar banco de dados, conhecimentos de programa\u00e7\u00e3o, racioc\u00ednio l\u00f3gico e ao mesmo tempo humano e psicol\u00f3gico pois tudo est\u00e1 voltado para o comportamento humano.<\/p><p>Enfim, a escolha do software \u00e9 importante, mas nada vai funcionar se n\u00e3o tiver ao seu o seu lado pessoas certas para implantar um projeto de marketing bem-sucedido.<\/p><p><strong>Medir<\/strong><\/p><p>Formatar relat\u00f3rios por meio de ferramentas adequadas ajudar\u00e1 a provar o impacto das a\u00e7\u00f5es de marketing com resultado final das vendas.<\/p><p>Entender e extrair com exatid\u00e3o os indicadores de desempenho \u201cKPIs\u201d e quais a\u00e7\u00f5es de marketing fornecem o melhor retorno de investimento.<\/p><p><strong>Otimizar<\/strong><\/p><p>A partir da obten\u00e7\u00e3o de dados KPIs e outros introduzir no plano ajustes pontuais uma formata\u00e7\u00e3o mais total no alinhamento dos objetivos inicias.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-569f62e e-flex e-con-boxed e-con e-parent\" data-id=\"569f62e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7e44ba e-con-full e-flex e-con e-child\" data-id=\"d7e44ba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e4b78 elementor-widget elementor-widget-text-editor\" data-id=\"44e4b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tVender de forma eficaz na web pode ser mais acess\u00edvel do se imagina. <strong><span style=\"font-weight: bold;\">Fale com a gente para receber uma proposta<\/span><\/strong>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbc279 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dbc279\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/contato\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">SOLICITAR CONTATO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Automa\u00e7\u00e3o de Marketing Seja eficaz na convers\u00e3o de vendas Intera\u00e7\u00f5es entre marca e o consumidor atrav\u00e9s de um planejamento de Automa\u00e7\u00e3o de Marketing produz resultados surpreendentes para as empresas. MAXIMIZANDO O DESEMPENHO A estrutura\u00e7\u00e3o de um plano de Automa\u00e7\u00e3o de Marketing competente traz enormes benef\u00edcios no processo de funil de venda. Voc\u00ea abordar leads no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/pages\/62"}],"collection":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":7,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/pages\/62\/revisions"}],"predecessor-version":[{"id":3908,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/pages\/62\/revisions\/3908"}],"wp:attachment":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/media?parent=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}