{"id":45,"date":"2022-09-25T11:04:44","date_gmt":"2022-09-25T14:04:44","guid":{"rendered":"https:\/\/dev3.propagardigital.com\/?p=45"},"modified":"2023-06-10T18:34:11","modified_gmt":"2023-06-10T21:34:11","slug":"como-fazer-um-relatorio-de-email-marketing","status":"publish","type":"post","link":"https:\/\/propagardigital.com\/como-fazer-um-relatorio-de-email-marketing\/","title":{"rendered":"Como fazer um Relat\u00f3rio de Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45\" class=\"elementor elementor-45\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154e3bd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154e3bd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4026fa31\" data-id=\"4026fa31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99a90a0 elementor-widget elementor-widget-heading\" data-id=\"99a90a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Tudo que pode ser medido pode ser otimizado<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-343f2acf elementor-widget elementor-widget-text-editor\" data-id=\"343f2acf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Uma das grandes vantagens do Email Marketing ser t\u00e3o eficaz \u00e9 porque ele pode ser facilmente mensur\u00e1vel em toda a\u00e7\u00e3o desenvolvida.<\/p><p>Rastrear o sucesso de suas campanhas de marketing n\u00e3o apenas mostra onde voc\u00ea converteu seus leads, mas tamb\u00e9m revela onde voc\u00ea pode melhorar para que a sua estrat\u00e9gia aumente o engajamento e gere mais receita l\u00e1 na frente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239e73a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"239e73a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af08bb9 elementor-widget elementor-widget-heading\" data-id=\"7af08bb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Primeiro passo: fazer as perguntar importantes<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a151e9 elementor-widget elementor-widget-text-editor\" data-id=\"3a151e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Antes de tudo precisamos saber objetivamente onde queremos chegar. Desta forma, vamos poder desenvolver um \u201cbusiness plan\u201d verdadeiramente \u00fatil para direcionar as estrat\u00e9gias da empresa.<\/p><p>E as diferentes demandas ser\u00e3o necess\u00e1rias abordagens espec\u00edficas de m\u00e9tricas. Exemplos: usar o email para a converter os cliques de vendas dos produtos na loja online, fazer a reten\u00e7\u00e3o de clientes, entre outros.<\/p><p>Perguntas necess\u00e1rias a se fazer:<\/p><p><strong>As campanhas de hoje est\u00e3o mensuradas de forma correta?<\/strong><br \/><strong>O que ser\u00e1 feito para automatizar processos e ganhar escala? <\/strong><br \/><strong>O que exatamente devemos medir?<\/strong><br \/><strong>Como devemos definir KPI?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da09788 elementor-widget elementor-widget-heading\" data-id=\"5da09788\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segundo passo: conhecer as m\u00e9tricas<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35edbef8 elementor-widget elementor-widget-text-editor\" data-id=\"35edbef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Usar KPIs, em ingl\u00eas (key performance indicator) de marketing \u00e9 maneira correta de organizar e iniciar o processo.<\/p><p>Ao construir modelos de relat\u00f3rio de e-mail para nossos clientes procuramos bastante espec\u00edficos no seu objetivo final.<\/p><p>Por exemplo, os KPIs para um email de boletim tipo \u201cnewsletter\u201d seriam baseados em engajamento porcentagem de abertura, porcentagem de cliques, CTR, links mais clicados e tempo de visita no site. Deste jeito podemos monitorar como os assinantes est\u00e3o interagindo com os artigos e as informa\u00e7\u00f5es compartilhadas.<\/p><p>J\u00e1 para as campanhas de ecommerce como vendas de produtos teriam KPIs mais baseados em transa\u00e7\u00f5es taxa de convers\u00e3o, tr\u00e1fego do site e receita gerada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73756f04 elementor-widget elementor-widget-text-editor\" data-id=\"73756f04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>QUER SABER MAIS SOBRE M\u00c9TRICAS E PLANEJAMENTO?<\/strong><\/p><p>Ent\u00e3o leia o nosso artigo sobre este assunto: <a href=\"https:\/\/dev3.propagardigital.com\/como-criar-uma-estrategia-de-email-marketing-eficaz\/\" target=\"_blank\" rel=\"noopener\"><strong>Como criar uma Estrat\u00e9gia de Marketing eficaz<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7edef8 elementor-widget elementor-widget-heading\" data-id=\"7d7edef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Terceiro passo: colocar tudo em pr\u00e1tica <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2d7252 elementor-widget elementor-widget-text-editor\" data-id=\"7b2d7252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conhecendo as m\u00e9tricas a serem rastreadas, damos agora algumas dicas para modelar um relat\u00f3rio de marketing perfeito com \u201cdashboards\u201d diretos e precisos na condu\u00e7\u00e3o da an\u00e1lise. \u00c9 o mais fundamental, prontos para n\u00f3s fornecer \u201cinsights\u201d de marketing.<\/p><p>Considere os seguintes elementos:<\/p><ul><li><strong>Relat\u00f3rio deve ser pensado com visual limpo e funcional na coleta de dados.<\/strong><\/li><li><strong>Voc\u00ea precisa colocar em primeiro plano os \u00edndices mais importantes e ter dados secund\u00e1rios em segundo plano.<\/strong><\/li><li><strong>Ter comparativos de desempenho, por segmenta\u00e7\u00e3o de leads, por registro de dispositivos (celular x desktop), etc.<\/strong><\/li><li><strong>Mostrar os melhores desempenhos.<\/strong><\/li><li><strong>Identificar fontes de abertura.<\/strong><\/li><li><strong>Identificar origem do tr\u00e1fego.<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe39620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe39620\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad0f4ba\" data-id=\"5ad0f4ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c32e775 elementor-widget elementor-widget-heading\" data-id=\"2c32e775\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modelo de exemplo<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a9a4d6 elementor-widget elementor-widget-image\" data-id=\"13a9a4d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-1.jpg\" class=\"attachment-large size-large wp-image-942\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-1.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-1-300x214.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-1-768x547.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bddecb6 elementor-widget elementor-widget-image\" data-id=\"5bddecb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-2.jpg\" class=\"attachment-large size-large wp-image-943\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-2.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-2-300x214.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-2-768x547.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156dd331 elementor-widget elementor-widget-image\" data-id=\"156dd331\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-3a.jpg\" class=\"attachment-large size-large wp-image-944\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-3a.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-3a-300x163.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-3a-768x417.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777e3419 elementor-widget elementor-widget-image\" data-id=\"777e3419\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-4.jpg\" class=\"attachment-large size-large wp-image-945\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-4.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-4-300x128.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/relatorio-de-email-marketing-4-768x327.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tudo que pode ser medido pode ser otimizado Uma das grandes vantagens do Email Marketing ser t\u00e3o eficaz \u00e9 porque ele pode ser facilmente mensur\u00e1vel em toda a\u00e7\u00e3o desenvolvida. Rastrear o sucesso de suas campanhas de marketing n\u00e3o apenas mostra onde voc\u00ea converteu seus leads, mas tamb\u00e9m revela onde voc\u00ea pode melhorar para que a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2,3,4],"_links":{"self":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/45"}],"collection":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":1,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":3900,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/45\/revisions\/3900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/media\/1067"}],"wp:attachment":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}