{"id":99,"date":"2022-09-30T16:14:15","date_gmt":"2022-09-30T19:14:15","guid":{"rendered":"https:\/\/dev3.propagardigital.com\/?p=99"},"modified":"2023-06-10T18:29:18","modified_gmt":"2023-06-10T21:29:18","slug":"como-criar-uma-estrategia-de-email-marketing-eficaz","status":"publish","type":"post","link":"https:\/\/propagardigital.com\/como-criar-uma-estrategia-de-email-marketing-eficaz\/","title":{"rendered":"Como criar uma estrat\u00e9gia de Email Marketing eficaz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"99\" class=\"elementor elementor-99\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475cf11a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"475cf11a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-686fd605\" data-id=\"686fd605\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e4711 elementor-widget elementor-widget-heading\" data-id=\"c3e4711\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Por que fazer email marketing \u00e9 t\u00e3o importante para as empresas?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca2e547 elementor-widget elementor-widget-alert\" data-id=\"7ca2e547\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-alert{padding:15px;border-left:5px solid transparent;position:relative;text-align:left}.elementor-alert .elementor-alert-title{display:block;font-weight:700}.elementor-alert .elementor-alert-description{font-size:13px}.elementor-alert button.elementor-alert-dismiss{position:absolute;right:var(--dismiss-icon-horizontal-position,10px);top:var(--dismiss-icon-vertical-position,10px);padding:3px;font-size:var(--dismiss-icon-size,20px);line-height:1;background:transparent;color:var(--dismiss-icon-normal-color,inherit);border:none;cursor:pointer;transition-duration:var(--dismiss-icon-hover-transition-duration,.3s)}.elementor-alert button.elementor-alert-dismiss:hover{color:var(--dismiss-icon-hover-color,inherit)}.elementor-alert button.elementor-alert-dismiss svg{width:var(--dismiss-icon-size,20px);height:var(--dismiss-icon-size,20px);fill:var(--dismiss-icon-normal-color,currentColor);transition-duration:var(--dismiss-icon-hover-transition-duration,.3s)}.elementor-alert button.elementor-alert-dismiss svg:hover{fill:var(--dismiss-icon-hover-color,currentColor)}.elementor-alert.elementor-alert-info{color:#31708f;background-color:#d9edf7;border-color:#bcdff1}.elementor-alert.elementor-alert-success{color:#3c763d;background-color:#dff0d8;border-color:#cae6be}.elementor-alert.elementor-alert-warning{color:#8a6d3b;background-color:#fcf8e3;border-color:#f9f0c3}.elementor-alert.elementor-alert-danger{color:#a94442;background-color:#f2dede;border-color:#e8c4c4}@media (max-width:576px){.elementor-alert{padding:10px}.elementor-alert button.elementor-alert-dismiss{right:7px;top:7px}}<\/style>\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Concentre-se no usu\u00e1rio e todo o resto vir\u00e1 junto<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\">Primeiro dos dez princ\u00edpios que ajudaram o Google a ser um sucesso<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492c670b elementor-widget elementor-widget-text-editor\" data-id=\"492c670b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>\u2022 Conte\u00fado pode ser personalizado.<\/strong><br \/><strong>\u2022 Pode ser mensur\u00e1vel e otimizado permanentemente.<\/strong><br \/><strong>\u2022 Transmite credibilidade para empresa.<\/strong><br \/><strong>\u2022 Fortalece as rela\u00e7\u00f5es empresa e cliente.<\/strong><br \/><strong>\u2022 Impulsiona as vendas.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e6e9c9 elementor-widget elementor-widget-text-editor\" data-id=\"63e6e9c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>HUBSPOT<\/strong><\/p><p><strong>80,8%<\/strong> dos usu\u00e1rios que participaram de uma pesquisa do Hubspot leem e-mails em dispositivos m\u00f3veis.<br \/><strong>12%<\/strong> das pessoas entrevistadas t\u00eam caixas separadas para trabalho e assuntos pessoais.<br \/><strong>50%<\/strong> dos entrevistados afirmam ler a maioria dos seus e-mails.<br \/><strong>65%<\/strong> dos entrevistados preferem pe\u00e7as ricas em imagens.<br \/>A<strong> taxa de abertura aumenta<\/strong> quando o <strong>nome do destinat\u00e1rio aparece<\/strong> no t\u00edtulo do e-mail.<\/p><p><span style=\"color: #999999;\"><em>Hubspot \u00e9 uma empresa multinacional que oferece softwares integrados de marketing digital<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36313ae8 elementor-widget elementor-widget-text-editor\" data-id=\"36313ae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>CULTURA COLABORATIVA\/SOCIALBASE<\/strong><\/p><p><strong>52%<\/strong> dos executivos passam pelo menos uma hora do dia lendo e-mails.<br \/><strong>58%<\/strong> deles acessam a caixa de entrada assim que recebem uma nova notifica\u00e7\u00e3o.<\/p><p><span style=\"color: #999999;\"><em>Cultura Colaborativa \u00e9 um blog de iniciativa da SocialBase que re\u00fane conte\u00fados relevantes de empreendedorismo e inova\u00e7\u00e3o.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727e443 elementor-widget elementor-widget-text-editor\" data-id=\"727e443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>MCKINSEY<\/strong><\/p><p>E-mails s\u00e3o <strong>40 vezes mais eficientes<\/strong> para adquirir novos clientes do que o Facebook e o Twitter juntos.<br \/>O e-mail <strong>converte 3 vezes mais<\/strong> do que as <strong>redes sociais<\/strong>.<\/p><p><span style=\"color: #999999;\"><em>McKinsey \u00e9 uma empresa americana refer\u00eancia em consultoria empresarial<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcec03f 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b0c355 elementor-widget elementor-widget-heading\" data-id=\"11b0c355\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fatores chaves para estabelecer uma\nestrat\u00e9gia bem-sucedida<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e13a4d elementor-widget elementor-widget-text-editor\" data-id=\"57e13a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Tra\u00e7ar objetivo<\/strong> estabelecendo os indicadores de resultado.<br \/><strong>Pensar o timing<\/strong> com exatid\u00e3o no processo da jornada de compra.<br \/><strong>Usar a segmenta\u00e7\u00e3o<\/strong> para potencializar as a\u00e7\u00f5es de marketing.<br \/><strong>Personaliza\u00e7\u00e3o<\/strong>, o cliente \u00e9 \u00fanico na abordagem da comunica\u00e7\u00e3o.<br \/><strong>Oferecer vantagens<\/strong> usos de t\u00e1ticas: ofertas, up-selling e cross-selling.<br \/><strong>Ter continuidade<\/strong> para que o engajamento do cliente se torne real.<br \/><strong>Mensurar<\/strong> para poder aprimorar procedimentos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d7e0a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68d7e0a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20de96d0 elementor-widget elementor-widget-heading\" data-id=\"20de96d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objetivo: O que \u00e9 preciso fazer para ...?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f56a800 elementor-widget elementor-widget-text-editor\" data-id=\"1f56a800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Aumentar o tr\u00e1fego do site<br \/><\/strong>Comunicar aos clientes que o site tem uma novidade, seja produto, conte\u00fado ou promo\u00e7\u00e3o, vai trazer mais visitantes para a p\u00e1gina. As pessoas podem n\u00e3o ter o h\u00e1bito de visitar o site com frequ\u00eancia para descobrir novidades, no entanto, elas abrem e-mails diariamente.<\/p><p><strong>Aumentar o n\u00famero de vendas<\/strong><br \/>Divulgar promo\u00e7\u00f5es e produtos via e-mail, estimulando o cliente a comprar. Selecionar a\u00e7\u00f5es e ofertas que tenham a ver com o interesse do cliente as chances de convers\u00e3o s\u00e3o altas.<\/p><p><strong>Reativar clientes inativos<\/strong><br \/>Clientes inativos que n\u00e3o realizam uma compra h\u00e1 bastante tempo, pode ser enviado e-mails oferecendo um cupom de desconto exclusivo e outros tipos de ofertas.<\/p><p><strong>Estabelecer um canal de relacionamento pr\u00f3ximo com o cliente<\/strong><br \/>Manter seu cliente informado de seus pre\u00e7os, produtos e atividades fazendo com que ele esteja constantemente lembrando da presen\u00e7a da empresa.<\/p><p><strong>Fidelizar clientes<\/strong><br \/>Construindo um bom relacionamento e repassando conte\u00fado relevante, o assinante do e-mail marketing pode tornar-se um cliente fiel. Al\u00e9m de trazer um bom retorno em compras a longo prazo, esse tipo de assinante pode compartilhar seus conte\u00fados e acabar trazendo novos clientes.<\/p><p><strong>Divulgar a\u00e7\u00f5es promocionais<\/strong><br \/>Fazer com que as promo\u00e7\u00f5es tenham prazos definidos. Atrav\u00e9s do e-mail, o cliente tem mais chances de visualizar a mensagem e saber da a\u00e7\u00e3o a tempo de aproveitar uma liquida\u00e7\u00e3o ou de garantir a participa\u00e7\u00e3o em um sorteio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311a6d27 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"311a6d27\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3141f662 elementor-widget elementor-widget-heading\" data-id=\"3141f662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definindo as \"metas\" de marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a70687b elementor-widget elementor-widget-text-editor\" data-id=\"7a70687b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As metas de marketing tem que servir para alcan\u00e7ar objetivos realistas e mensur\u00e1veis. Elas podem ser pensadas a partir de um verbo de a\u00e7\u00e3o associados com o prop\u00f3sito do que se quer obter, o n\u00famero para mensurar o resultado projetado e uma data definida no tempo para o acontecimento.<\/p><p><strong>\u2022 Aumentar o ticket m\u00e9dio de compra em 10% no prazo de &#8230;<\/strong><br \/><strong>\u2022 Obter mais visitas no site em 300% at\u00e9 o dia &#8230;<\/strong><br \/><strong>\u2022 Dobrar a taxa de convers\u00e3o (total) de visitas-para-leads para 5% at\u00e9 o m\u00eas de &#8230;<\/strong><br \/><strong>\u2022 Aumentar a taxa de prospects para vendas de 10% para 15% em cada m\u00eas.<\/strong><br \/><strong>\u2022 Gerar uma lista de e-mail maior, com 1.000 contatos a mais a cada semestre.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c1d64f elementor-widget elementor-widget-heading\" data-id=\"33c1d64f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Onde estamos? > Onde queremos chegar? > Como checar?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca8043f elementor-widget elementor-widget-text-editor\" data-id=\"4ca8043f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Metas <strong>SMART<\/strong> s\u00e3o metas constru\u00eddas de forma a se considerar 5 atributos essenciais:<\/p>\n<p><strong>S<\/strong>pecific: claros e espec\u00edficos<br><strong>M<\/strong>easurable: mensur\u00e1veis<br><strong>A<\/strong>chievable: alcan\u00e7\u00e1veis<br><strong>R<\/strong>elevant: relevantes<br><strong>T<\/strong>ime Bound: realiz\u00e1vel em um per\u00edodo de tempo<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a337b5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a337b5b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-452c58aa\" data-id=\"452c58aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2d9b2b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e2d9b2b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec4ef7b elementor-widget elementor-widget-heading\" data-id=\"6ec4ef7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jornada de compra no ambiente digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cb53eb elementor-widget elementor-widget-image\" data-id=\"73cb53eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/funil-de-venda-inbound.jpg\" class=\"attachment-full size-full wp-image-906\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/funil-de-venda-inbound.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/funil-de-venda-inbound-300x154.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/funil-de-venda-inbound-768x395.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f90740 elementor-widget elementor-widget-heading\" data-id=\"43f90740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aprendizado e Descoberta<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69216af5 elementor-widget elementor-widget-image\" data-id=\"69216af5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"93\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_1.jpg\" class=\"attachment-full size-full wp-image-907\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_1.jpg 1000w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_1-300x28.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_1-768x71.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368a5096 elementor-widget elementor-widget-text-editor\" data-id=\"368a5096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No in\u00edcio do processo o consumidor n\u00e3o sabe ou n\u00e3o tema ainda a consci\u00eancia plena em rela\u00e7\u00e3o a um problema ou necessidade espec\u00edfica.<\/p><p>O objetivo da comunica\u00e7\u00e3o \u00e9 capturar a sua aten\u00e7\u00e3o e fazer perceber esta fase inicial para mais adiante trazer a solu\u00e7\u00e3o.<\/p><p>Sugest\u00e3o de Conte\u00fado:<\/p><p><strong>Por que prestar aten\u00e7\u00e3o \u201cnesse tema\u201d?<\/strong><br \/><strong>Os 7 benef\u00edcios de &#8230; para \u201ctal segmento de empresas\u201d<\/strong><br \/><strong>Qual o papel de &#8230; na sua empresa.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1a3eae elementor-widget elementor-widget-heading\" data-id=\"5f1a3eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reconhecimento do Problema<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac264f4 elementor-widget elementor-widget-image\" data-id=\"1ac264f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"93\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_2.jpg\" class=\"attachment-full size-full wp-image-908\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_2.jpg 1000w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_2-300x28.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_2-768x71.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ea1dad elementor-widget elementor-widget-text-editor\" data-id=\"44ea1dad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nesta etapa o comprador identifica que tem um problema ou uma oportunidade de neg\u00f3cio e come\u00e7a a pesquisar mais sobre o tema e por poss\u00edveis solu\u00e7\u00f5es.<\/p><p>Exemplo: O empres\u00e1rio do est\u00e1gio anterior come\u00e7a a notar que tem dificuldade em controlar o estoque da sua loja e que precisa achar uma solu\u00e7\u00e3o para facilitar sua vida. Ela ent\u00e3o come\u00e7a a procurar informa\u00e7\u00f5es sobre como melhorar seu trabalho. O post que a empresa poderia fazer seria: \u201cComo calcular o estoque ideal para sua empresa\u201d.<\/p><p>Sugest\u00e3o de Conte\u00fado:<\/p><p><strong>Quero saber mais sobre esse problema. Como resolver?<\/strong><br \/><strong>Como fazer &#8230; em 7 passos.<\/strong><br \/><strong>O que voc\u00ea n\u00e3o sabia sobre &#8230;<\/strong><br \/><strong>Checklist: Como implementar &#8230;<\/strong><br \/><strong>Qual o papel de &#8230; na sua empresa.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12abd1df elementor-widget elementor-widget-heading\" data-id=\"12abd1df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Considera\u00e7\u00e3o da Compra<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8f3eec elementor-widget elementor-widget-image\" data-id=\"5b8f3eec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"93\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_3.jpg\" class=\"attachment-full size-full wp-image-909\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_3.jpg 1000w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_3-300x28.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_3-768x71.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65070c6c elementor-widget elementor-widget-text-editor\" data-id=\"65070c6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ap\u00f3s pesquisar mais o comprador mapeou algumas solu\u00e7\u00f5es poss\u00edveis e come\u00e7a a avali\u00e1-las. Aqui \u00e9 preciso que identifique o produto da empresa ou servi\u00e7o como uma boa solu\u00e7\u00e3o. \u00c9 interessante criar senso de urg\u00eancia para que ele avance no processo e n\u00e3o deixe para resolver o problema depois.<\/p><p>Exemplo: O poss\u00edvel comprador nota que calcular o pr\u00f3prio estoque pode ser algo complexo e demorado. \u00c9 hora de mostrar que h\u00e1 solu\u00e7\u00f5es prontas no mercado que podem ajudar a resolver este problema. Aqui seriam \u00fateis conte\u00fados como \u201cSoftwares de controle de estoque para pequenas empresas\u201d.<\/p><p>Sugest\u00e3o de Conte\u00fados:<\/p><p><strong>Estudo de caso: Como a empresa X fez &#8230;<\/strong><br \/><strong>X cuidados que sua empresa deve ter para escolher a ferramenta ideal na &#8230;<\/strong><br \/><strong>Relat\u00f3rio da ind\u00fastria: como o mercado est\u00e1 investindo em &#8230;<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422cfb2e elementor-widget elementor-widget-heading\" data-id=\"422cfb2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decis\u00e3o de Compra<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4757dbf7 elementor-widget elementor-widget-image\" data-id=\"4757dbf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"93\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_4.jpg\" class=\"attachment-full size-full wp-image-910\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_4.jpg 1000w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_4-300x28.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/jornada_4-768x71.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c826b23 elementor-widget elementor-widget-text-editor\" data-id=\"4c826b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nesta \u00faltima etapa, o comprador j\u00e1 est\u00e1 comparando as op\u00e7\u00f5es dispon\u00edveis e pesquisando pre\u00e7os. Ofertas de um teste gratuito ou materiais comparativos com outras ferramentas s\u00e3o op\u00e7\u00f5es para apresentar diferenciais.<\/p><p>Exemplo: O futuro comprador se interessa pelo seu software e pesquisa mais sobre ele. Um post comparando ele com um concorrente pode ajud\u00e1-la a entender que a sua solu\u00e7\u00e3o \u00e9 a melhor op\u00e7\u00e3o. Ela ainda pode fazer um teste gratuito (trial) por um determinado per\u00edodo para testar a ferramenta. Ao final desse tempo, ele gostou da experi\u00eancia e decidiu fechar a compra.<\/p><p>Sugest\u00e3o de Conte\u00fado:<\/p><p><strong>Por que essa empresa \u00e9 a minha melhor op\u00e7\u00e3o?<\/strong><br \/><strong>Comparativo: a diferen\u00e7a entre a empresa A e a empresa B.<\/strong><br \/><strong>15 benef\u00edcios exclusivos que apenas nossos clientes possuem.<\/strong><br \/><strong>Demonstra\u00e7\u00e3o: como funciona &#8230;<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1977202a elementor-widget elementor-widget-text-editor\" data-id=\"1977202a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #999999;\"><em>Fonte de refer\u00eancia: Rock Content<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c232d90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c232d90\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d14c4dc\" data-id=\"2d14c4dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f8069c7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f8069c7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7feef0 elementor-widget elementor-widget-heading\" data-id=\"7f7feef0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uso de \"M\u00e9tricas\" e \"KPIs\" para mensurar performance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd22118 elementor-widget elementor-widget-text-editor\" data-id=\"5bd22118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CONCEITOS<\/p>\n<p><strong>1\u00ba | M\u00e9trica<\/strong> \u00e9 o indicador que mostra o <span style=\"text-decoration: underline;\">comportamento do usu\u00e1rio<\/span>.<\/p>\n<p><strong>2\u00ba | KPI (Key Performance Indicator)<\/strong> \u00e9 o indicador para atribuir <span style=\"text-decoration: underline;\">performance do resultado<\/span>, uma convers\u00e3o de venda por exemplo. Um KPI pode ser expresso em um n\u00famero ou um percentual.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3140026b elementor-widget elementor-widget-heading\" data-id=\"3140026b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">INDICADORES DE RESULTADO MAIS USADOS<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d34131 elementor-widget elementor-widget-heading\" data-id=\"46d34131\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CTR (CLICK-THROUGH RATE) \/ TAXA DE CLIQUES<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f5881b elementor-widget elementor-widget-text-editor\" data-id=\"50f5881b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9: <\/strong>&#8220;taxa de clique&#8221; \u00e9 a porcentagem de destinat\u00e1rios de email que clicou em um link dentro de um email e completou a a\u00e7\u00e3o desejada como preencher um formul\u00e1rio de gera\u00e7\u00e3o de leads ou comprar um produto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a20ebf elementor-widget elementor-widget-image\" data-id=\"34a20ebf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_1.jpg\" class=\"attachment-full size-full wp-image-911\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_1.jpg 420w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_1-300x71.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0fb8ec elementor-widget elementor-widget-text-editor\" data-id=\"1d0fb8ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>CTR tamb\u00e9m \u00e9 frequentemente usada para determinar os resultados dos testes A \/ B, pois esses testes s\u00e3o geralmente projetados com a inten\u00e7\u00e3o de encontrar novas maneiras de obter mais cliques.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e4df18 elementor-widget elementor-widget-heading\" data-id=\"46e4df18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TAXA DE CONVERS\u00c3O<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307f90ed elementor-widget elementor-widget-text-editor\" data-id=\"307f90ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9:<\/strong> a porcentagem de destinat\u00e1rios de e-mail que clicou em um link dentro de um email e completou a a\u00e7\u00e3o desejada, como preencher um formul\u00e1rio de gera\u00e7\u00e3o de leads ou comprar um produto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a96bef7 elementor-widget elementor-widget-image\" data-id=\"2a96bef7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_2.jpg\" class=\"attachment-full size-full wp-image-912\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_2.jpg 535w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_2-300x56.jpg 300w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c2a18 elementor-widget elementor-widget-text-editor\" data-id=\"67c2a18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Para medir a Taxa de Convers\u00e3o \u00e9 necess\u00e1rio integrar a plataforma de email e an\u00e1lise da web. Para isso cria-se URLs de rastreamento nos links de emails que identificam a fonte do clique.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79cf6303 elementor-widget elementor-widget-heading\" data-id=\"79cf6303\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">TAXA DE BOUNCE \/ TAXA DE REJEI\u00c7\u00c3O<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3a3691 elementor-widget elementor-widget-text-editor\" data-id=\"1c3a3691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9:<\/strong> A porcentagem do total de emails enviados que n\u00e3o pode ser entregue com sucesso na caixa de entrada do destinat\u00e1rio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af38332 elementor-widget elementor-widget-image\" data-id=\"5af38332\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_3.jpg\" class=\"attachment-full size-full wp-image-913\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_3.jpg 463w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_3-300x65.jpg 300w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4209519f elementor-widget elementor-widget-text-editor\" data-id=\"4209519f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Existem 2 tipos:<\/em><\/p><p><em><strong>Soft bounces:<\/strong> s\u00e3o o resultado de um problema tempor\u00e1rio com um endere\u00e7o de email v\u00e1lido, como uma caixa de entrada\u00a0<\/em><em>completa ou um problema com o servidor do destinat\u00e1rio.<\/em><br \/><em><strong>Hard bounces:<\/strong> s\u00e3o o resultado de um endere\u00e7o de email inv\u00e1lido, fechado ou inexistente, e esses emails nunca ser\u00e3o\u00a0<\/em><em>entregues com sucesso e devem ser remover imediatamente para n\u00e3o afetar a reputa\u00e7\u00e3o.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c876c42 elementor-widget elementor-widget-heading\" data-id=\"c876c42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">LISTA DE CRESCIMENTO\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c428173 elementor-widget elementor-widget-image\" data-id=\"3c428173\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_5.jpg\" class=\"attachment-full size-full wp-image-914\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_5.jpg 746w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_5-300x40.jpg 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447abf3b elementor-widget elementor-widget-text-editor\" data-id=\"447abf3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9:<\/strong> a taxa em que sua lista de email est\u00e1 crescendo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76486c4b elementor-widget elementor-widget-heading\" data-id=\"76486c4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">COMPARTILHAMENTO DE EMAIL \/ TAXA DE ENCAMINHAMENTO\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641edd34 elementor-widget elementor-widget-text-editor\" data-id=\"641edd34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9<\/strong>: a porcentagem de destinat\u00e1rios de e-mail que clicou no bot\u00e3o &#8220;compartilha&#8221; o conte\u00fado do email para uma rede social ou que encaminhou.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc29c9e elementor-widget elementor-widget-image\" data-id=\"4dc29c9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_6.jpg\" class=\"attachment-full size-full wp-image-915\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_6.jpg 449w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_6-300x67.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684ac290 elementor-widget elementor-widget-text-editor\" data-id=\"684ac290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>A taxa em que seus destinat\u00e1rios de e-mail encaminhar ou compartilhar o email com outras pessoas \u00e9, sem d\u00favida, uma das m\u00e9tricas mais importantes para expans\u00e3o das convers\u00f5es.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57280288 elementor-widget elementor-widget-heading\" data-id=\"57280288\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\nROI (RETURN ON INVESTMENT)\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74abf20d elementor-widget elementor-widget-text-editor\" data-id=\"74abf20d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>O que \u00e9:<\/strong> o retorno geral do investimento para suas campanhas de e-mail. Em outras palavras, a receita total dividida pelo gasto total.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5226dd5b elementor-widget elementor-widget-image\" data-id=\"5226dd5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"100\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4.jpg\" class=\"attachment-full size-full wp-image-916\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4-300x38.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4-768x96.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c589c63 elementor-widget elementor-widget-text-editor\" data-id=\"c589c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Existe uma decad\u00eancia natural da lista, cerca de 22,5% a cada ano. O que demonstra a import\u00e2ncia de manter a base sempre\u00a0em crescimento.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f78ecec elementor-widget elementor-widget-heading\" data-id=\"6f78ecec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">EFIC\u00c1CIA DA CAMPANHA\n<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f78a9ba elementor-widget elementor-widget-text-editor\" data-id=\"7f78a9ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Outra an\u00e1lise e a taxa de efic\u00e1cia. Por exemplo: taxa de efic\u00e1cia na capta\u00e7\u00e3o de Leads.<br \/>Ela pode ser avaliada em duas etapas: a taxa de Leads que se tornaram Leads Quailficados (MQLs) e a taxa de Leads que viraram clientes. Na imagem abaixo, quase 25% dos Leads que abriram a campanha se tornaram clientes posteriormente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516b2955 elementor-widget elementor-widget-image\" data-id=\"516b2955\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"229\" src=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4a.jpg\" class=\"attachment-full size-full wp-image-917\" alt=\"\" srcset=\"https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4a.jpg 800w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4a-300x86.jpg 300w, https:\/\/propagardigital.com\/wp-content\/uploads\/2022\/10\/metricas_4a-768x220.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por que fazer email marketing \u00e9 t\u00e3o importante para as empresas? Concentre-se no usu\u00e1rio e todo o resto vir\u00e1 junto Primeiro dos dez princ\u00edpios que ajudaram o Google a ser um sucesso \u2022 Conte\u00fado pode ser personalizado. \u2022 Pode ser mensur\u00e1vel e otimizado permanentemente. \u2022 Transmite credibilidade para empresa. \u2022 Fortalece as rela\u00e7\u00f5es empresa e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2,3,4],"_links":{"self":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/99"}],"collection":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":1,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":3897,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/posts\/99\/revisions\/3897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propagardigital.com\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}